Profitable Ethical Partnerships for a kinder world.
At Micro we are dedicated to helping our clients solve problems in
an ethical way. From International Telecoms Infrastructure
Strategy to AI Product Development, from coding to communications,
we believe in a better way to brilliant.
Showreel
Product Development
We bring together teams of brilliant people and we make magic
happen. We believe that profit comes through product, that
brilliant is better and that ethical is best.
Product is who we are.
When Micro came into being we knew that we wanted to work with
teams in different locations to get hold of the best talent. But
more travel means more C02, and relocation means damage to
families and communities.
So, we built our own product.
We backed ourselves and built the platform the entire world wishes
it had during lockdown.
Our platform is used by our teams and now our clients to
collaborate and to work wherever they are in the world. If you're
good we'll let you take a look.
And we built it from scratch.
We believe in what we do. We think you will too.
Agency
Other communications specialists speak – we think its wiser to
listen.
Our partners understand their industries better than anybody in
the world – our job is to help them tell their story. We
understand communication – the how, the why, the way to amplify –
but we try to approach every conversation without ego.
We are proud to work with clients who are dedicated to making the
world a better place. Our service is for sale, our ethics are not.
Consulting
One of the greatest drawbacks of modern consultancies is that the
consultants they hire often have little industry experience.
Micro started from the other direction. We understand complexity
because we've lived it, not just learnt it. From multi-million
pound advertising campaigns to global event installation, from
international strategy planning to building platforms from the
ground up, our team haven't just advised on it, they've done it.
Ethics
Don't punch down. Make a knock-out product instead
In the past, profit often came at the expense of the workforce's
mental health, of their wellbeing, it came at the expense of the
environment and at the expense of communities. Maybe this
short-termism increased Shareprice for a while, but it wasn't
sustainable, or desirable.
It's what we call the 'Share Price Sugar Rush'
It's not healthy. We think that by helping our clients build
better products and services, we can give healthy long-term growth
that will lift everyone together.
Ethical isn't a luxury.
It's the cornerstone of good economic growth
Case studies
Here's a recent project picked at random to get a feel for the
kinds of things we do
Strategy for a global telecoms institution
Time is finite. Budgets are cyclical.
Digital transformation never ends!
So, how does one prioritise what to do next?
Our client's issue was to have a massive, aging digital estate
in a heavily technical industry. Not just a website but a vast
knowledge base, a community, a team project hub, a software
showcase, content concerning deeply technical subjects and on
and on. They needed to know how and where to start without
spending millions and waiting years to bear fruit.
Step one: process strategy.
How can it be done piece by piece? The answer is called,
disconcertingly, Strangulation. This is the process of
selecting individual elements, sections or parts of a large
system and rebuilding them anew on modern technology with
effective user experience and design. Then we use modern
routing technologies to show users this new world when they
are visiting that part of the whole. Every care taken to
ensure new designs were not too jarring whilst transitioning
between the old and new worlds whilst also making a
significant improvement to the overall experience. A seed from
which the rest will grow.
Output: Technical architecture, process flows
and documentation.
Step two: content strategy.
We laid their entire digital catalogue out for them as a map.
Thousands of pages, templates, reports, functions,
repositories, systems, newsletters and content. From there we
turned to data! Everything should be driven by data and this
is the pinnacle of that need.
By combining analytics, expert ratings, business analysis and
phased project planning; a Customer Experience (CX) Matrix was
created by layering data onto each piece of their catalogue.
The hard data was straight-forward, pulled from analytics.
Things like page views and dwell time. This was combined with
soft data created by our analysis and client review. User
experience, design, technology and content were rated
alongside user and business needs or KPIs.
Output: CX Matrix - Data backed analysis.
Step three: data analysis.
With all the data in hand, a custom algorithm unique to the
client and data gives a rating of what needed attention first.
Where time, effort and budget should be allocated to be most
effective for everyone: current members, potential members,
casual browsers, staff, business leads, EVERYONE.
The result is a roadmap of prioritised work that helps define
the long-term, yearly and quarterly deadlines and budgets of
the business.
Output: Priority ordered list, project plans
to cover every element.
Step four: creative strategy.
Once the route to success is visualised and priority projects
are defined, the specifics of what needs doing comes next.
Research defines the landscape here. Who is the audience for
each piece of the puzzle? What are competitors doing? What are
related or similar-but-unrelated industries doing? Who exactly
are the "users"? What are the users going to be expecting? In
what ways can we delight them? What pains do they have that we
can alleviate?
But that is a story for another time.
Output: Audience and persona definitions,
documentation of the business landscape, UX and design briefs.