Diageo World Class Shanghai
A stiff drink mixed with flexible, robust event technology (plus a little umbrella)
Competitors from 50 countries all around the world competed to be Mixologist of the Year. Watched on by thousands of thirsty audience members, judges and partygoers.
Full venue takeover including over a hundred screens, competition control system with central coordination of both competitor and audience participation.
Audio and video presentations from all competitors including a silent-disco-style experience across multiple rooms, floors and simultaneous performances.
The skills needed for the project
UX and design
of the entire event coordination and control system involving hundreds of devices across lots of different user types
Software
of multiple tablet apps, server and network architecture with risk mitigation and redundancy
Project management
with remote support interface builds and coordination of multiple international delivery teams
Results
Thousands of drinks mixed against the clock
Hundreds of presentations and tracks played
Zero down time or failures
An incredibly smooth delivery and amazing to know we have a lot we can reuse to grow the future experience.
A great investment.
- Richard Pollock, Production Director, NVE Experience Agency
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About the author
Rich Ross
After 25 years working at some of the most awarded creative and tech agencies in the world, Rich grew tired of all the waste. Time thrown away by inefficiency. Great work squandered by miscommunications. And the money. Yikes! So much money going into the machine with no tangible output. What a waste.
Micro was born from his desire to cherry-pick the great people he worked with at the likes of Publicis, Imagination and elsewhere. To create a nexus for all these amazing people to gather and deliver work in a better way. Then, any spare capacity could be put to use helping the kinds of companies that don't have access or budget to afford such mad skills. The ones that are doing something meaningful that doesn't always get the spotlight they deserve.
Micro is now that nexus!