TM Forum search engine optimisation
Thousands of pages
Thousands of issues
Thousands of fixes
Google penalises website errors by reducing the site's listing rank and therefore crippling the traffic that gets driven to your site. With literally millions of issues tagged by the search engine across millions of pages, this was a daunting task for Telco collaboration giant, TM Forum.
With some insightful prioritisation and our rare mixture of creative and tech to be brought to bear on the problem, we reduced the number of issues by more than two thirds in less than three months.
The skills needed for the project
Technical copywriters and editors
to understand the deeply technical subject matter and to craft more SEO friendly content whilst still maintaining the exact purpose of the original
Frontend developers
to correct many many template errors and other technical fixes such as asset compression
Results
ALL of the significant SEO metrics recorded their best month on record after the project began
The average click-through rate increased by over one third
The total number of site issues reported by Google reduced by two thirds
Micro have a great combination of creative and technical minds.
They can help us with literally any problem.
- Sue Davis, Head of Digital, TM Forum
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About the author
Rich Ross
After 25 years working at some of the most awarded creative and tech agencies in the world, Rich grew tired of all the waste. Time thrown away by inefficiency. Great work squandered by miscommunications. And the money. Yikes! So much money going into the machine with no tangible output. What a waste.
Micro was born from his desire to cherry-pick the great people he worked with at the likes of Publicis, Imagination and elsewhere. To create a nexus for all these amazing people to gather and deliver work in a better way. Then, any spare capacity could be put to use helping the kinds of companies that don't have access or budget to afford such mad skills. The ones that are doing something meaningful that doesn't always get the spotlight they deserve.
Micro is now that nexus!