Maximising the impact of your event stand
We are end-to-end event specialists
And when we say end, we mean we can help all the way from the business strategy through to achieving exponential improvement over time using data. The full cycle to meet your business goals. This guide will walk you through the essentials of maximising your event stand's impact with us.
We don't just "do events", we do business
You name it and we've delivered it for clients BIG and small:
STRATEGY
CONTENT AND GRAPHICS
FABRICATION
PHYSICAL BUILD
UX DESIGN
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REGISTRATION + DATA CAPTURE
SOFTWARE + HARDWARE
DATA
Understanding Event Stand Options
When planning your presence at an event, one of the first decisions you'll face is choosing the type of stand that best suits your needs. Here's a look at some popular options:
Bespoke Exhibition Stands
Bespoke exhibition stands are custom-built to meet your specific requirements. These stands offer flexibility in design, allowing you to showcase your brand uniquely. Working with a bespoke exhibition stand contractor, you can create a stand that captures attention and enhances your brand's message.
Shell Scheme Stands
Shell scheme exhibition stands are a popular choice for many exhibitors. These stands come with a basic structure, including walls, lighting, and flooring. They're a cost-effective option and can be customized with shell scheme graphics to align with your brand.
Pop-up and Portable Stands
Pop-up and portable display stands for exhibitions are ideal for businesses looking for flexibility and ease of setup. These stands are lightweight, making them easy to transport and assemble, perfect for smaller events or companies with limited budgets.
Designing an Impactful Exhibition Stand
Design plays a vital role in capturing attention and engaging your audience. Here are some key design elements to consider:
Branding and Messaging
Your stand should clearly convey your brand's message. Use consistent branding elements, such as logos, colors, and fonts, across all materials. Ensure your messaging is concise and easy to understand, capturing your audience's attention quickly.
Layout and Functionality
Consider how your stand's layout can enhance visitor flow and interaction. Ensure there's enough space for attendees to move comfortably while exploring your products or services. Think about incorporating interactive elements, such as touchscreens or product demonstrations, to engage visitors further.
Lighting and Visuals
Lighting can significantly impact the atmosphere of your stand. Use a combination of ambient, task, and accent lighting to create a welcoming and dynamic environment. High-quality visuals, including exhibition graphics and multimedia displays, can also draw attention and reinforce your brand's message.
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Leveraging Technology in Your Stand
Incorporating technology into your stand can enhance visitor engagement and set you apart from competitors. Here are some ways to integrate technology effectively:
Interactive Displays
Interactive displays, such as touchscreens or virtual reality experiences, can captivate your audience and provide an immersive brand experience. Use these tools to showcase your products or services and gather valuable data on visitor interactions.
Social Media Integration
Encourage attendees to share their experiences at your stand on social media. Create a unique hashtag for the event and display it prominently. You can also set up a photo booth or selfie station, encouraging visitors to snap pictures and share them online.
Lead Capture and CRM Integration
Use technology to streamline lead capture and follow-up processes. Implement a digital system for collecting visitor information, such as email addresses or phone numbers, and integrate it with your customer relationship management (CRM) software for efficient follow-up.
Measuring Success and ROI
After the event, it's crucial to evaluate your stand's performance and determine your return on investment (ROI). Consider the following metrics:
Visitor Engagement
Track the number of visitors to your stand and analyze their interactions. Consider using surveys or feedback forms to gather insights into their experience and identify areas for improvement.
Lead Generation
Evaluate the quality and quantity of leads generated during the event. Follow up with potential clients promptly to maintain their interest and increase conversion rates.
Brand Visibility
Assess your brand's visibility before, during, and after the event. Monitor social media mentions, website traffic, and media coverage to gauge the impact of your participation.
Conclusion
Maximizing the impact of your event stand requires careful planning, collaboration, and execution. By choosing the right stand type, working with skilled exhibition stand builders, and incorporating engaging design and technology elements, you can create a memorable experience for your audience. Ultimately, this will enhance your brand's visibility, generate valuable leads, and contribute to your overall business success.
Remember, every detail counts when it comes to creating an unforgettable event stand. With the right approach and a focus on innovation, your stand can become a powerful tool for achieving your marketing and business objectives.
Case studies for live shows and stand builds
About the author
Rich Ross
After 25 years working at some of the most awarded creative and tech agencies in the world, Rich grew tired of all the waste. Time thrown away by inefficiency. Great work squandered by miscommunications. And the money. Yikes! So much money going into the machine with no tangible output. What a waste.
Micro was born from his desire to cherry-pick the great people he worked with at the likes of Publicis, Imagination and elsewhere. To create a nexus for all these amazing people to gather and deliver work in a better way. Then, any spare capacity could be put to use helping the kinds of companies that don't have access or budget to afford such mad skills. The ones that are doing something meaningful that doesn't always get the spotlight they deserve.
Micro is now that nexus!